Florian Heinemann

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Florian Heinemann
On stage at TechCrunch Disrupt Berlin 2018
Born (1976-01-15) January 15, 1976 (age 48)
Bergisch Gladbach, Germany
NationalityGerman
EducationWharton Business School
WHU-Otto Beisheim School of Management
HHL Leipzig Graduate School of Management
RWTH Aachen University
Occupation(s)Entrepreneur
Venture capitalist
Angel investor
Known forFounding partner of Project A Ventures (2012-today)
Launch investor of Zalando (2008)
Managing director of Rocket Internet (2007-2012)
Founder of JustBooks (1999-2006)
Websitehttps://florian-heinemann.de

Florian Heinemann (born January 15, 1976, in Bergisch Gladbach) is a German entrepreneur, venture capitalist and angel investor.

In 1999 Heinemann received a degree in business administration from the WHU - Otto Beisheim School of Management Koblenz.[1] Heinemann was a co-founder and managing director of JustBooks (later AbeBooks, sold to Amazon).[1][2][3] After that he was head of online marketing at Jamba! and the Online Dating Portal iLove.[1] In 2006 he co-founded the online marketplace Antibodies Online.[4][5] From 2007 to 2012 he was a managing director at Rocket Internet.[6][7] While at Rocket Internet he was mainly involved in the development of Zalando, Global Fashion Group and eDarling/Affinitas.[6][8] Florian Heinemann is a general partner of the early stage investor Project A Ventures in Berlin, where he is responsible for the areas marketing, CRM and business intelligence.[9][10] He is a regular speaker and keynote speaker at conferences on entrepreneurship, venture capital, digital marketing and technology.[11] Heinemann has published articles in international scientific journals.[12][13][14]

Bibliography[edit]

Published in Germany:

  • Organisation von Projekten zur Neuproduktentwicklung. Gabler Edition Wissenschaft, Hamburg 2014. ISBN 978-3835007741.
  • Unternehmertum. Kochhammer Verlag, Stuttgart 2014. ISBN 978-3170193840.
  • Erfolgreiche Unternehmerteams. Springer Gabler, Wiesbaden 2009. ISBN 978-3834903020.

Guest contributions[edit]

Published in Germany:

  • Das E-Commerce Buch: Marktanalysen – Geschäftsmodelle – Strategien, Deutscher Fachverlag, 2017. ISBN 978-3866413078.
  • Online Mittelstand in Deutschland, Band 4, CreateSpace Independent Publishing, 2015. ISBN 978-1516898657.
  • Entrepreneurship (ZfB Special Issue), Gabler Verlag, 2006. ISBN 978-3834903631.
  • Online-Kooperationen: Erfolg im E-Business durch strategische Partnerschaften, Gabler Verlag, 2003. ISBN 978-3409123693.
  • Innovation – Technik – Zukunft, Springer Fachmedien Wiesbaden, 2002. ISBN 978-3810036506.
  • Die eCommerce-Gewinner. Wie Unternehmen im Web profitabel wurden., Frankfurter Allgemeine Buch, 2002. ISBN 978-3934191709.
  • Silicon Valley, Made in Germany. Was Sie von erfolgreichen Unternehmen der New Economy lernen können., Vieweg Publishing Company, 2000. ISBN 978-3528057473.

Recognition[edit]

References[edit]

  1. ^ a b c "Florian Heinemann im Interview – Wie wird man zu DEM deutschen Online-Marketing-Guru?". OnlineMarketing.de (in German). September 4, 2015. Retrieved September 9, 2020.
  2. ^ "Project-A-Mitgründer Florian Heinemann: Perle in der Provinz". www.handelsblatt.com (in German). Retrieved September 9, 2020.
  3. ^ Zimmerman, Ed (March 22, 2020). "Guidance For Startups/VCs From VCs Around The Globe During COVID-19". forbes.com. Retrieved April 18, 2020.
  4. ^ von Glasow, Patrik (March 31, 2014). ""The young company antibodies-online GmbH from Aachen provides hospitals with antibodies."". antibodies-online.com. Retrieved April 18, 2020.
  5. ^ "Florian Heinemann - Personenprofil". Gründerszene (in German). Retrieved September 9, 2020.
  6. ^ a b "Auch Florian Heinemann wechselt zu Project A". Gründerszene Magazin (in German). March 9, 2012. Retrieved September 9, 2020.
  7. ^ Butcher, Mike (December 19, 2011). "Germany's Clone Kings Lose Yet Another Key Executive". techcrunch.com. Retrieved April 18, 2020.
  8. ^ "Digitale Transformation: Florian Heinemann: "Offline ist ja nicht zwangsläufig schlecht"". etailment.de (in German). Retrieved September 9, 2020.
  9. ^ "Florian Heinemann: Der Berliner Investor Project A schließt seinen dritten Fonds mit 180 Millionen Euro". www.handelsblatt.com (in German). Retrieved September 9, 2020.
  10. ^ Thomas, Jan (October 21, 2016). "Florian Heinemann und Uwe Horstmann von Project A Ventures". BerlinValley (in German). Retrieved September 9, 2020.
  11. ^ "Dr. Florian Heinemann". www.marketing-tag.de. Retrieved September 9, 2020.
  12. ^ Heinemann, Florian; Brettel, Malte; Engelen, Andreas; Neubauer, Steven (February 11, 2011). "Cross‐Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency". Journal of Product Innovation Management. 28 (2): 251–269. doi:10.1111/j.1540-5885.2011.00795.x. Retrieved April 18, 2020.
  13. ^ Heinemann, Florian; Gruber, Marc; Brettel, Malte; Hungeling, Stephan (May 18, 2010). "Configurations of resources and capabilities and their performance implications: an exploratory study on technology ventures". Strategic Management Journal. 31 (12): 1337–1356. doi:10.1002/smj.865. Retrieved April 18, 2020.
  14. ^ Heinemann, Florian; Engelen, Andreas; Brettel, Malte (January 11, 2010). "The Antecedents and Consequences of a Market Orientation: The Moderating Role of Organisational Life Cycles". Journal of Marketing Management. 26 (5/6): 515–547.

External links[edit]

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